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Emma Ewers
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Guest Post: Taking things up a notch – using Dynamic Content to Increase Email Relevance – Part 4

by Emma Ewers | Jun 17, 2013 | Blog, Email Marketing, Guest Posts

Targeting marketing through your email campaign is about making it more relevant to your clients. There are a number of ways you can do this simply and effectively. As you start to do this you need to think about what your subscribers want from your email...

Guest Post: What content should you use in your emails? – Part 3

by Emma Ewers | Jun 2, 2013 | Blog, Email Marketing, Guest Posts

What do I put in my emails? For many of your customers and potential customers, your emails are the primary content they get from you and you need to make the content as engaging as possible. You need to deliver value to your recipients rather than simply hard sell...

Guest Post: Getting your Emails Delivered – Part 2

by Emma Ewers | May 20, 2013 | Blog, Email Marketing, Small Business

In Part 2 of posts on email marketing, Julie Joseph looks at how you can make sure your email marketing is reaching the right recipients and isn’t hindering, rather than helping, your business. Don’t waste your resources You want to make sure your emails...

Guest Post: Building your email list – Part 1

by Emma Ewers | May 8, 2013 | Blog, Email Marketing, Small Business

How do you go about building an email list? Firstly, remember that steadily and sensibly is the way to build a quality email list that will provide you with a database of potential customers to sell, resell and upsell as well as act as brand ambassadors. Enthusiasm is...

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