That most business owners don’t realise…
It isn’t because Facebook is being a spoil sport. It isn’t because of Terms & Conditions and regional laws (although that does come in to a play a little)
The ONE, SINGLE reason a Facebook SHARE competition doesn’t work and isn’t allowed on Facebook is because of PRIVACY.
If you’ve ever posted something on a Facebook Business Page and looked at who’s shared your post you will see a message “only some Shares are shown due to Privacy Settings”.
That’s right – you could have 1000 shares on your post with 1000 hopeful winners, and you will ONLY see a small portion of them. So by asking people to enter by “Sharing” an image, you immediately alienate those that have high privacy settings activated on their accounts, which means those people who are hopeful of winning actually have ZERO chance of winning your goodies.
I know why people do it – it’s a fast avenue to boosting your page interaction and likes as everyone loves a freebie, but unfortunately it doesn’t work for the end user.
What Should You Do?
So if you run a timeline competition you should only be asking people to like the post or image and/or comment on the post or image, remembering of course to post a link to your T&Cs and quoting Facebook Page Terms ” A complete release of Facebook by each entrant or participant.” And “Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.”
Entrants that like or comment can then be exported to a third party app for you to choose a winner as these are PUBLIC whereas shares aren’t.
Remember you also can’t TAG as entry to a competition on Facebook either. So you can’t ask people to tag a photo to enter a competition in exchange for a prize.
You can also run competitions on third party apps, which are cost effective and have added benefits such as collecting emails for marketing purposes and installing a “Like Gate” to ensure people have to like your page before they can enter.
SHARE and TAG = NO!
LIKE and COMMENT – YES!
Got something to add? Please enter it in the comments below! 😉