**UPDATED November 2012**: Whilst many things have changed since I wrote this post over 2 and a half years ago, many things remain the same! These 5 Facebook Marketing tips still remain priority! Enjoy 😉
Whilst joining a few facebook fan pages recently belonging to the lovely ladies over at Mumpreneur group I noticed that not all fan pages have applied certain elements, so here are 5 tips for all of you to improve your click-through rate and usability.
1. Be Visible
Add your website to the “about” box. You could add a link to your twitter account, website and other networks, no need to stop at one!
2. Be Vain
Once you reach 25 members you can get a vanity URL from Facebook which does away with all the coded numbers and letters when you post a link to your fanpage. Simply visit http://www.facebook.com/username and click on “Set a Username for your pages” then type in the name you want such as internetmarketingva and there you have it your new username is set, links become shorter and easier to post and remember.
3. Be Visual
Make sure you add a logo or a picture (and a cover photo!) as soon as you can to your Facebook fan page, images are very important as a first impression. It can tell potential fans a lot about your page without having to read any of the wall posts.
4. Be a little bit Cheeky!
Ok so it’s not really being cheeky but once in a while post a little note on your wall asking your fans to recommend your page to all their friends, no advertising spend required! Potentially you could be missing out on quite a few fans. Don’t forget to use the “invite friends” section and ask your friends to become fans too. As a final point don’t forget to become a fan yourself, it happens! :/
5. Be Interactive
Set your wall posts to include all posts from you or your administrator and your fans, having them as seperate tabs prevents everyone from interacting effectively. You don’t of course have to permit fans to be able to post but it would make for a pretty droll fanpage! I’ve come across a fair few Big Brands who don’t permit fans to post simply because they don’t have systems in place to edit, reply and respond to their customers. Like and comment as a business page too (see Switching your Voice on your Facebook Page)
There are a lot more actions you can take to enhance your fanpage further, these are just the basics!
If you simply can’t get to grips with Facebook contact me for a chat and action plan!
