Now before I go on I’m certainly not a Social Media Expert, this is just a bit of fun but perhaps will make you stop and think about either what you are doing or who you are employing. π
I enjoy using Social Media and also helping clients and others benefit from Facebook, Twitter and other Social Networks by setting up accounts, assisting with updates and marketing ideas and initiatives, gaining more fans – does it make me a Social Media Expert? No… here are 10 reasons why you are not a Social Media Expert either.
1. You don’t have ANY Social Media buttons on your site – not even a link to your Facebook fanpage!
2. You don’t include any sharing buttons on your site like the Twitter button or the Facebook Like button to name but 2. You sell Social Media and yet you don’t benefit from it yourself by enabling visitors to SHARE your content all over the web?!
3. You don’t write about Social Media or keep up to date with the latest trends, the latest Facebook Page updates and you definitely haven’t got a clue that FBML is so last year…
4. You set up tweets to run all day long that post to your Facebook Profile, Facebook Page, Linkedin, Plaxo and Google Buzz all at the same time and include @ and # in the updates which are gonna benefit you on Twitter but not on the other platforms… #fail
5. You have less Twitter fans than I’ve had hot dinners plus you’ve followed every single follower back (even the spammers) and a few hundred more just for luck.
6.Β You start to write # in blog posts and emails like #justsaying and #fail (oops) π
7. You have never stepped “foot” into an online forum and chatted with like minded business people and shared your knowledgeΒ in more than 140 characters (yep Online Forums are Social Media too!)
8. You made a Facebook Page for your best friend and got it to 25 fans just by using the “suggest to friends” button AND got a vanity URL whoop, whoop!
9. You have never replied to a post or tweet from a follower – they’re following you right? They must be interested in every single link you have ever visited why on earth would you want to chat with them?
10. You get all your clients from networking events or your local 4N meeting and have never picked up a client from any form of Social Media…
Can you think of anymore that could be added to the list? What gets up your nose?
You missed they don’t have a blog π Ok, that’s so 2005 right? and those experts that do have a blog just use it to cuss off other peoples use of social media tools.
What amuses me is the use of twitter by marketers – they fall into two camps. Camp one, twitter is fab rah rah rah (imagine poms poms being waved here) and camp two what’s the point of twitter, pick up the phone…
I have a love/hate relationship with Twitter.. I love it on the one hand to chat to people and read up on the latest posts and opinions, on the other hand I’m “all or nothing” mainly becuase I could quite easily spend hours everyday chatting to people – finding the right balance for me, personally is hard! I think perhaps what I love most about Social Media in general is that there are no hard and fast rules, mainly to be yourself and have conversations to make meaningful connections with people and businesses.
I think it’s great that people find what works for them, don’t get me wrong, it just gets up my nose a little when even, what I consider to be basic practises, get ignored π
Enjoyed this post Emma π
What about those that have loads of followers but never actually talk with anyone? You know the ones that have 000’s of followers on twitter yet its all blog feed. I always wonder about that as even though they are attracting followers from somewhere there can’t possibly be much value. It seems fashionable/easy to have an auto-follow back routine in place, link up a blog, churn out stuff, get followed, follow back automatically, churn out more stuff and so it goes on.
I’ve been talking to some social media agencies lately and am surprised at how many don’t use any kind of monitoring tools but just have dashboards geared up for broadcasting. How odd that that the outgoing messages take far more priority that actually identifying and listening to conversations.
hey ho π
What a wonderful tool the internet is and I have become rather sponge like in trying to absorb all the social media information out there – there’s so much to learn, it’s fascinating. My inbox is full of lovely information, from all sorts of experts, just waiting for me to implement it. I’m just happy in being me on the internet, yes, my blog needs a ton of work doing to it i.e. content, design, SEO to name but a few! I will get there in my own time, in the meantime, I have to get on with keeping clients happy. Great post Emma!
What a brilliant post! Think you’ve covered them all for me, there are always those that go out and attract clients through physical appointments but don’t even have a profile pic or bio to their credit as well.
I like to think of myself as an enthusiast (addict!) but there are loads of things I don’t do, such as monitoring, using lists etc.
I would have thought it was common sense to have a different message to each audience on the different platforms, and hate it when twitter posts fill my LinkedIn or Facebook screen.